A 120-page topical map replaced paid ads as a CBD brand’s main sales channel
With most ad platforms closed to them, this brand needed search to work. A topical map, expert-reviewed content and lab result pages built the trust Google looks for.
Sample project
- organic revenue
- +168%
- new page-one keywords
- 430
- ad spend needed
- 0
The challenge
The brand had product pages and a handful of blog posts, but no structure. Health-related searches are held to a high standard by Google, and the site had no author pages, no lab results and no clear topical focus.
What we did
- A 120-page topical map covering products, ingredients, use cases, lab testing and regulations.
- Expert-reviewed content with author and reviewer pages to show real expertise.
- Certificate of analysis pages for every product, linked from product and guide pages.
- Careful, compliant wording that avoids medical claims while still answering buyer questions.
The results
After nine months, organic search became the brand’s biggest revenue channel, with 430 new keywords on page one and no reliance on paid ads.
We couldn’t run ads for our CBD products. Qaim’s topical map gave us a plan, and organic search is now our biggest channel.
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Let’s make Google see you as the expert.
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