Practice-area pages turned organic search into a law firm’s top source of cases
A firm paying some of the highest click prices on Google built practice-area authority that now brings in cases without the ad bill.
Sample project
- calls from organic search
- 3.1×
- for main city keywords
- Top 3
- cost per signed case
- −41%
The challenge
The firm relied on Google Ads at a high cost per click. Its website had one page per practice area and no supporting content, so it rarely ranked organically.
What we did
- Practice-area hubs with supporting guides for every common case type and question.
- Attorney bio pages with credentials, case results and reviews.
- Local SEO for each office, including Google Business Profile and city pages.
The results
Calls from organic search grew 3.1 times, and the firm now ranks in the top three for its main city keywords.
Clear reports, honest advice and real results. Our phones ring from Google searches every day now.
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