14 self storage facilities moved into the top 3 of the local map pack
A 16-facility operator was losing local searches to national chains. Location pages, profile optimisation and a unit-size content hub turned that around.
Sample project
- organic leads
- +212%
- locations in the top 3
- 14 of 16
- calls from Google Maps
- +68%
The challenge
The operator had 16 facilities but one thin location page for all of them. National chains outranked them in almost every town, and their Google Business Profiles had inconsistent names, hours and categories.
What we did
- A page for every facility, with unit sizes, prices, access hours, directions and local landmarks.
- Google Business Profile clean-up: categories, services, photos, Q&A and a steady review request process.
- A unit-size hub answering questions like “what fits in a 10x10?”, linked to every location page.
- LocalBusiness and Offer schema on each location page.
The results
Within six months, 14 of the 16 facilities ranked in the top three of the local map pack for “storage units near me” searches in their area, and organic leads more than tripled.
Qaim explained exactly why we weren’t ranking and fixed it. Within six months most of our locations were in the top three on Google Maps.
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