Link Building and Digital PR Services
I earn links and mentions from the publishers, associations and journalists who already cover your subject. That is what builds authority: other trusted sources treating your site as a reference. No link packages, no private networks, nothing you would ever need to hide or clean up.
Every sponsored link is marked the way Google requires. Every quote is approved by you before it goes out.
- 6+ years of experience
- 30+ clients served
- Completed Koray's Topical Authority course
Signs you need link building
- You bought link packages and nothing changed, or rankings fell afterward.
- Your content is better than your competitors', and they still outrank you.
- Publishers tell you they don't cover CBD or kratom.
- You get mentioned in the press, but without a link.
- Your agency's link reports list sites you have never heard of.
- You can't tell which of your links help and which are risky.
- Your attorneys are respected locally but hard to find online.
What earns links that last
Editorial links
- How it is earned
- A resource editors want to cite because it helps their readers. It sits in your outer content section and links on to your money pages
- Example
- A law firm's plain-English guide to a new statute. A storage operator's unit size calculator. A jewelry store's explainer on grading reports
Digital PR and expert comment
- How it is earned
- Giving journalists data, a fresh angle, or a qualified expert who answers fast. I monitor journalist requests, pitch data stories and prepare your experts for breaking news
- Example
- A quote in a local news story about a new law. Regional storage demand data picked up by local media
Brand mentions
- How it is earned
- Your name appearing next to your topics in articles, podcasts, forums and directories, so search engines and AI answers connect the two
- Example
- A podcast interview on hemp testing
Unlinked mentions
- How it is earned
- Finding mentions without a link, and asking for one only when the link helps the reader
- Example
- A trade article that names your store
Expert pages
- How it is earned
- An author page for each named expert, linked to their profiles elsewhere, so their work can be traced back to you
- Example
- An attorney page with bar admissions and education
One link from a publication your customers read can be worth more than dozens from unrelated sites. Links also work best on a site that already covers its subject well, so this work follows your semantic SEO plan, not the other way round.
Link volume vs earned authority
What I never do
- Private blog networks: sites that pretend to be independent and exist only to pass links.
- Link farms, link exchanges and partner pages made only for cross-linking.
- Paid or gifted links without rel="sponsored".
- Guest post packages and "write for us" networks that publish anyone on any topic.
- Automated comment, forum and profile links.
- Links forced into contracts or terms of service.
- Low-quality directories, widget links and sitewide footer links.
- Expired domains bought and redirected for their links.
These are the practices Google's spam policies call link spam. If you already have bought links, I review them case by case. Google ignores most low-quality links, so a disavow file is rarely needed. It matters mainly after a manual action, or when a pattern of paid links can't be removed.
Link building when publishers say no
Many publishers refuse CBD and kratom. Advertisers see a brand-safety risk, editors worry about health claims, and some outlets ban regulated products outright. What works is a narrower, slower angle: transparency, regulation, research and local presence, pitched to the smaller group of writers who already cover your industry.
Links come more slowly in these niches, and some months bring very few. Anyone promising fast, cheap links here is probably selling a link scheme.
What you receive
Which links help, which are risky, and whether anything needs doing.
Publishers, associations and partners that really cover your topic.
Data, guides or tools worth citing, built from your expertise.
Mentions found, and which became links.
What was earned, what was refused, and why it matters.
How it works, step by step
Link profile and competitor review
Week 1I audit your links and compare them with the sites ranking for your core topics. You tell me about any past link buying or agencies.
Assets and angles
Weeks 2 to 3We pick the data, expertise, local knowledge or tools worth citing. You give access to the people and data.
Expert pages
Weeks 2 to 4Author and expert pages go live, and outside profiles are aligned. You send credentials, headshots and bios.
Outreach and digital PR
Monthly from week 4Pitches to publishers, answers to journalist requests, and partner and association links. You approve every quote.
Mentions
MonthlyNew mentions are tracked, and links requested where it makes sense.
Review and report
MonthlyResults and refusals, with reasons, and next month's targets.
How results are measured
Referring domains that cover your topic, with the page and the context of each link.
Rankings and impressions for the core pages each link supports.
Searches for your brand name in Search Console.
Referral visits and inquiries from coverage.
Linked and unlinked mentions, including citations in AI answers.
Knowledge panels for your brand and your experts.
Third-party scores like Domain Rating or Authority Score are estimates, not Google metrics, and are never used as targets. Results arrive unevenly, so I review them every quarter as well as every month.
Ways to work together
Link audit and strategy
For sites with a mixed link history, or starting an authority plan.
Link profile and risk review, competitor gap analysis, prospect list and asset plan.
Monthly link building retainer
For ongoing outreach and PR.
Journalist pitching and requests, expert pages, mention follow-up and a monthly report.
Digital PR campaign
For one data story or expert story.
Angle research, the asset itself, pitching for an agreed period and a coverage report.
Is this right for you?
A good fit if you
- have real expertise, data or local knowledge
- run a strong site that rarely gets cited
- have people willing to be quoted by name
- accept slower and harder-won coverage in CBD or kratom
- want a link profile you can show anyone
Not a good fit if you
- want a fixed number of links a month
- want to buy guest post packages or network links
- have thin content with nothing worth citing
- won't put a named person behind your expertise
Link building questions
How many backlinks do I need?
There is no fixed number. It depends on the gap between you and the pages that rank, their links and the depth of your content. A niche local market may need a few strong links. A competitive national market needs steady work.
How long before links affect rankings?
Usually weeks to months, depending on how often Google recrawls the linking page. Fix your content and internal links first.
Are guest posts against Google's guidelines?
Not by themselves. They become link spam when the link is the main purpose: large campaigns, keyword-rich anchors or spun articles.
Are sponsorships allowed?
Yes. Sponsoring a local event or charity is normal. The link just needs rel="sponsored" so it doesn't pass ranking credit.
Do nofollow links have value?
Yes. They bring visits, exposure and your name next to your topics. Many news sites use nofollow by default, so good coverage is never turned down for it.
Are directory listings worth it?
Only selective ones with editorial review, such as legal directories and trade association lists. Mass submissions add almost nothing.
Will you write articles under my experts' names?
I write drafts, but the named expert reviews, corrects and approves every piece. Attorney content is checked against advertising rules, and CBD and kratom content against health-claim limits.
Do social shares build authority?
Not directly. Google says social signals aren't a direct ranking factor. Social channels do help writers and editors find your resources.
Should links point to my homepage or deeper pages?
Both. Press mentions often link to the homepage, while guides, data and tools earn deeper links. Internal links then pass strength to your money pages.
Each industry has its own publishers and its own limits. See the industries I work in.
Find out which links would actually move you.
Send me your site. In 1 to 2 days you get a short video and a written summary with the 3 fixes that matter most, including your link profile.