Ring-reveal Spark Ads brought a jewelry brand its cheapest new customers

Polished product ads were skipped in the first second. Organic ring-reveal videos were tested first, and only the ones that held attention were boosted as Spark Ads.

Sample project

viewers held past 3 seconds: 38%
cost per purchase: −29%
branded searches: +52%

The challenge

The brand reused its Facebook product ads on TikTok, and most viewers scrolled past in the first second. Reported conversions didn’t match real orders.

What we did

A fit check first: the products were allowed and easy to show, and the team could film every week.
Videos from search questions: ring reveals, lab-grown vs natural, and custom design steps, with honest lab-grown wording.
Organic tests, then Spark Ads: only videos with strong early watch time and saves were boosted.
Pixel and Events API checked against real orders, and brand searches watched in Search Console.

The results

Within three months, 38% of viewers kept watching past the opening, the cost per purchase fell 29%, and branded searches on Google rose 52% during campaigns.